Building an IPM

IPM’s vary greatly from movie to movie or network.  Many times artwork has to be obtained from rotoscoping trailers or pulling images from posters.  Often custom 2D and 3D artwork must be created.  For animated films like Minions, The Secret Life Of Pets, and Inside Out, we receive a lot of EPK animations that are not meant for the IPM format Discovery uses.  In those instances, it’s been necessary to retime, mix and reanimate many of the elements to make them work.